Why It Matters

Pollinators are in crisis and so is the land they depend on.
From food systems to water quality, the ripple effects are everywhere.

But the right habitat can help reverse the trend.

Monarchs have declined by over 80%

Monarch Butterflies Are Teetering on the Edge

Monarch butterflies have declined by more than 80% in parts of their eastern range, primarily due to the loss of milkweed and nectar-rich habitat along their migratory path.

Monarchs depend on milkweed to lay their eggs and feed their caterpillars. It’s the only plant they can use to reproduce. But with grasslands being converted to development and row crops, milkweed has vanished from much of the landscape.

This loss of breeding and migration habitat is so severe that monarchs are now under consideration for endangered species protection. Without immediate restoration efforts, their iconic migration and future survival is at risk.

Our habitat provides the milkweed and native flowers monarchs need to complete their journey, rebuild populations, and restore one of nature’s most awe-inspiring migrations.

1 in every 3 bites of food depends on a pollinator

Honey Bees and U.S. Honey Are in Crisis

Up to 40% of America’s honey bees die each year, and the number of hives in the U.S. is now at its lowest point in 50 years. These losses threaten both our food system and the future of U.S.-sourced honey, which has declined by 25% - now at its lowest production level in history.

One in every three bites of food depends on a pollinator. Honey bees alone support over $18 billion in U.S. agriculture and are responsible for pollinating 90 different crops from apples and almonds to melons and berries.

But as critical forage habitat disappears, so does bee health, hive survival, and honey yields.

Our habitat restores what bees need to thrive: season-long floral resources and safe forage areas that support both pollination and honey production.

1 in 4 native bee species is at risk of extinction.

Native Pollinators Are Vanishing Quietly

Many of North America’s 4,000+ native bee species are facing dramatic population losses yet their decline often goes unnoticed. These pollinators are essential for wildflower reproduction, ecosystem balance, and food production, especially in crops like tomatoes, blueberries, and squash that benefit more from native bees than from honey bees.

At-risk species such as the Rusty Patched Bumblebee, Poweshiek Skipperling, and Dakota Skipper have lost much of their native prairie habitat and now survive in only small, isolated populations.

Without diverse wildflower habitat and season-long bloom, native pollinators lack the resources to reproduce, forage, and adapt to a changing climate.

Our NextGen™ Habitat restores the diversity, density, and floral timing these species require, providing a lifeline for native pollinators where they need it most.

Healthy habitat can reduce nutrient runoff by up to 90%.

Soil and Water Quality Are Suffering Too

When native vegetation disappears, so do the natural systems that protect soil and water. Land stripped of deep-rooted perennials is more prone to erosion, flooding, and runoff, which degrades water quality and harms aquatic ecosystems downstream.

At the same time, soil health declines as organic matter is lost, compaction increases, and microbial communities break down. This weakens the land’s ability to store nutrients, retain water, and support resilient ecosystems.

Habitat filled with native grasses and wildflowers changes that. Deep roots hold soil in place, prevent erosion, and increase infiltration, allowing more water to soak in rather than run off. These roots also build organic matter over time, feeding beneficial microbes, improving structure, and helping soil retain moisture even in drought conditions.

Our habitat restores soil’s ability to function as a living system rebuilding fertility, reducing runoff, and protecting downstream water quality acre by acre.

Grassland bird populations have declined by 53% since 1970.

Even Grassland Songbirds Are Disappearing

Grassland birds are among the fastest-declining bird groups in North America, having lost more than 50% of their populations since 1970. Species like the Eastern Meadowlark, Bobolink, and Grasshopper Sparrow rely on open, undisturbed habitat for nesting and foraging, but that habitat is vanishing.

Modern agriculture and development have fragmented prairies, and typical conservation plantings often lack the structure or management these birds require.

By planting diverse habitat and managing it properly, we support not just pollinators but a wide range of wildlife. Our sites provide the nesting cover, insect-rich foraging, and open structure needed by many grassland birds to thrive once again.

We are reversing these trends!

We’ve designed our NextGen habitat projects to work harder - maximizing every habitat acre.

  • Season-long nectar availability

    to support monarchs, honey bees, and native pollinators

  • Scientifically designed seed mixes

    with 40+ native wildflower species

  • Strategic placement

    in monarch corridors, honey bee forage zones, and priority conservation areas

  • Long-Term Support

    to ensure success through management, not just planting

Our NextGen™ Habitat attracts 8x more native bees, 6x more honey bees, and grows 2x more flowers per acre than typical conservation plantings.

We don’t just plant wildflowers. We help restore the ecological function of the landscape.

Doing it Right

  • Pollinators thrive and food systems become more secure

  • Soils rebuild and water quality improves

  • Carbon is stored in deep-rooted native plants

  • Honey production increases, benefiting U.S. beekeepers

  • Grassland birds return to nest and feed

  • Biodiversity rebounds across the entire system

We need habitat that works for pollinators, for people, and for the planet.

Whether you're planting it or funding it, your support makes a measurable difference.
Together, we can restore what matters.